NEARLY ORIGINAL RESEARCH

NEARLY ORIGINAL RESEARCH

Researchers from the University of North Clapham have published their findings in Nature Watch this week on the complete absence of rational interpretation of the evidence base in women purchasing beauty products. The abstract is published below with kind permission from Nature watch.

FEMALE DOCTORS DO NOT REFER TO THE EVIDENCE BASE WHEN SELF PRESCRIBING ‘ANTI AGING CREAMS’.

Garnier, L. Linique, C.

Introduction: To determine how female medics interpret data pertaining to beauty products, and analyse if this influences their likelihood of purchasing and using beauty therapies.

Methods: This was a prospective, multi centred trial where 200,071 female doctors were randomised into two groups. The first (group A) were asked to prescribe a novel pharmacological compound called Analolol. They were told that this has just been released onto the market after it was given license by the FDA in 2010 to prevent the progression of ischaemic heart disease. The second group (B) were asked to purchase and use a branded beauty product known as Supersurprise Age Attacking Moisturizer. A control group consisting of 456,000 male doctors were used, where the men were randomised to the same interventions. A post intervention forced feedback questionnaire was used to analyse future behavioural trends.

Results: Mean age 38 (+/- 12 yrs). All women entered into the study bought the cream at the cost of £123 per sample. No men purchased the cream (P<0.00000001). No woman prescribed Analolol as it is a made up drug with no evidence. 13% of men prescribed the drug as it sounded a bit like atenolol, or they just weren’t paying that much attention. All women (100%) when questioned post intervention felt that they were much younger looking and more attractive (P<0.001). When asked if they would continue to purchase beauty products with limited clinical evidence all of them said that they would definitely continue to do so. However, 83% of men stated they would continue to purchase these products for their girlfriends/wives if it made them more attractive.

Conclusion: Medical evidence counts for nothing when lady doctors buy ‘anti aging’ medical creams. Less evidence is now required for analysing the efficacy of alleged cream based ‘beauty’ therapies.

The authors would like to refer you to the images below where clear evidence can be found of this sort of practice. A link is available on the second image.

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